Reach our transportation community
Transport Topics has cultivated a community that is actively engaged in the consumption of news and programming which spotlights the freight transportation industry. Our audience is passionate, informed, and ready to take action.
An invaluable tool in the decision-making processes of these industry leaders, we understand that they depend on us for a better understanding of the present and the future of the industry.
©Transport Topics
Our readers do their research before making an important decision and, for that, they are 4x more likely to turn to TT than other media outlets.
Decision making patterns
Buyer
Values
In a study of our digital audience, respondents were asked to identify three values they find necessary to be successful in their business, they answered: Knowledge (74%), Adaptability (63%), and Hard Work (52%).
What are the qualities they value most in their business news providers? Demonstrates a deep understanding of the issues facing the industry today (77%) and Provides coverage of emerging industry trends (69%).
Find out more about our decision-making audience who is eager to seek out new information on business solutions and wield their influence by sharing knowledge with their peers.
When is the right time for you to make the best impression?
Check out News & Insights from some of our most recent creative builds.
Get in touch with a sales representative to start a conversation about advertising in Transport Topics.
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Change-ready
On a scale in which 10 was the most comfortable with change, our readers gave themselves a 7.4.
More than half indicate that they consume media for business.
Media-savvy
Prepare
How do they prepare? 83% search only, 65% consult with peers, and 51% attend industry events.
Audience Insights
Budgets and Expectations
Regardless of sector, 90% of our audience expects to invests in one or more products within a year. While safety and hiring tend to be immediate concerns, we see a rising focus on finance and operational spending after a few months and technology needs within a year.
Knowing when the time is right to target them, and how frequently, will be essential in building the right marketing campaign for your brand. Ask us for some insights tailored to your goals.
**2019 Transport Topics Buyer's Habits Study