Discover more about our audience of decisionmakers, active researchers seeking new solutions, and influencers eager to share knowledge with peers.
Reach our transportation community
Transport Topics has cultivated a community that is actively engaged in the consumption of news and programming which spotlights the freight transportation industry. Our audience is passionate, informed and ready to take action.
An invaluable tool in the decision-making processes of these industry leaders, our audience depends on us for a better understanding of the present and the future of the industry.
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According to a recent survey of our readership, 97% identify as decisionmakers. They are active in the process, influence the conversation and often have final say.
Deciding Factors
Buyer
Values
In a study of our digital audience, respondents were asked to identify three values they find necessary to be successful in their business, they answered: Knowledge (74%), Adaptability (63%), and Hard Work (52%).
What are the qualities they value most in their business news providers? Demonstrates a deep understanding of the issues facing the industry today (77%) and Provides coverage of emerging industry trends (69%).
When is the right time for you to make the best impression?
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Leading Concerns
58% of our readership expressed concerns about adopting, upgrading, or transitioning to new freight technology.
Transport Topics readers spend an average of 55 minutes with each weekly issue.
Media-savvy
Prepared
How do they research solutions? 90% consult with peers, 77% attend industry events, and 64% read business news media.
Audience Insights
Budgets and Expectations
89% of our readers expect to purchase one or more products or service within a year. While safety and hiring tend to be immediate concerns, we see a rising focus on maintenance and operational spending as well as technology needs within a year.
Knowing when the time is right to target them, and how frequently, will be essential in building the right marketing campaign for your brand. Ask us for some insights tailored to your goals.